RONA’s buying power gives dealers more than just access to a vast range of products. It gives them access to top-quality products at unbeatable prices.
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The BrandPartnering with Rona is a real growth opportunity.
BUILD YOUR BUSINESS ON A SOLID FOUNDATION.
“The strength of the RONA dealer network is that despite our diversity in terms of store sizes and locations, we all share similar values, namely that the customer comes first.”
Don Voth, Portage la Prairie,
RONA Dealer since 2004RONA OWES ITS EXISTENCE TO THE TENACITY OF VISIONARY ENTREPRENEURS WHO FOUNDED IT IN 1939. BASIC HUMAN VALUES HAVE SHAPED THE BRAND AND MADE THE COMPANY WHAT IT IS TODAY.
We firmly believe in dealers’ potential – A key driver of our growth.
We have the success of our partners at heart and actively contribute to make their business thrive. This is why we are committed to providing you with a vast selection available of products and marketing tools that meet your needs, at a competitive price.
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“We switched to RONA mostly due to buying power and brand power, which allow for more competitive prices. In our area, we have competition that’s similar but much larger in scale, so this has allowed us to be competitive in our marketplace.”
Matthew Wagstaff & Ryan McKay,
Black Diamond,
RONA Dealers since 2004Having the best purchasing power in the country changes everything.
LUMBER
RONA’s regional commodity broker teams are tasked with finding the best possible deals for the quantities required by the stores in their region.
- $400 million in buying power.
- Four major distribution centres for lumber and building materials.
- A weekly report on the commodities market.
PRODUCT SELECTION
- Innovative products.
- The best prices and exclusivity agreements on unique brands and products (control labels and private brands).
- The right products at the best prices.
- Eco-friendly products and responsible procurement policies that address consumer's concerns.
BUYING POWERHigh-quality products at highly competitive prices.
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DISTRIBUTION NETWORKA strong network that values your independence.
“The distribution centres make it very easy for us to order and fill our stores—they are a one-stop shop. We order from them, and they send all the materials we need.”
Carlo Guido, Lakeview Builders Supplies, North Bay,
RONA Dealer since 2011A NETWORK OF MORE THAN 400 STORES IN CANADA.
RONA stores are serviced by seven strategically located distribution centres totalling more than 2 million sq. ft. of indoor storage capacity and 59 acres of outdoor lumberyards.
Spanned from coast to coast, RONA’s vast distribution network is one of the largest in the country. Our objective is clear: to deliver operational efficiency, fast shipping, attractive prices and the best product selection for purchase both per unit and in bulk.
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“During this period of great uncertainty, RONA was able to put the right tools in place to protect its customers, associates, and dealers. Several innovations have even helped to increase sales and improve the customer experience. RONA is definitely an ideal partner, especially thanks to features like the rona.ca transactional website, the curbside Pickup Scheduler, or the SICO Paint Selector.”
Philippe Mayrand,
RONA Saint-Césaire
RONA Saint-Pie,
RONA Dealer since 2018THE STRENGTH OF A NATIONAL PROGRAM
RONA has developed a set of tools that maximize loyalty among current and potential customers.
Promotions
At RONA, we maximize the reach and frequency of our promotional communications through the use of radio and other media to ensure effective media coverage on a regular basis.
We developed a full calendar of marketing activities to maximize store traffic and stay ahead of the competition.
Flyers
- Customized flyers according to your price zone and market.
- Smart flyer distribution based on your sales curves helps stimulate prime categories.
E-COMMERCE
RONA.ca is one of the most visited retailer websites in Canada!
- In addition to having a webpage dedicated to each one of our dealers, rona.ca offers many benefits such as an online buying option, newsletters, digital media placements, a social media presence and an ever-evolving user experience.
- Our flyer is made highly visible on rona.ca and via online distribution networks.
- We maximize the visibility of all stores in our network on various referencing websites.
RONADVANTAGES PROGRAM
Dealer benefits
- RONAdvantages members spend, on average, 3.6x more per year than regular clients.
- Dealers have access to a database of regular customers that shop at their store.
- Total program related costs are highly competitive.
Customer benefits
- Various financing options for different types of projects
- Up to 2x the AIR MILES ® Reward Miles on all transactions.
- Up to 5 % annual cash back in RONA gift cards.
RONA COMMERCIAL CARD
- A private label credit card for business owners that comes at a low price to the dealer
- Up to 2x the AIR MILES ® Reward Miles on all transactions.
- A highly competitive annual interest rate, up to 3x lower than most other private-label credit cards.
- Unlimited number of cards.
AIR MILES ® PROGRAM
- The most widely used and most popular rewards program in Canada.
- Miles can be redeemed for AIR MILES Cash at checkout.
- A dedicated AIR MILES marketing team.
- Customers who collect AIR MILES buy more and shop more often than non-AIR MILES collectors.
TM/® Trademarks of AIR MILES
International Trading B.V. Used under license by LoyaltyOne, Co. and RONA.MARKETINGTried-and-true tools that you can always count on.
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SUPPORT TEAMSWe're always stronger when backed by a team.
“The RONA head office has been very welcoming to us as independent. They've welcomed our input on issues, they've come to see us, and we've gone to see them. They are genuinely interested in seeing us succeed.”
Nancy Powell Quinn & D'Arcy Quinn,
RONA Moffatt & Powell, London, Mitchell,
Strathroy, Tillsonburg and Exeter,
RONA dealers since 2010HERE TO HELP YOU SUCCEED
DEALERS WHO JOIN RONA GAIN A DEDICATED TEAM.
At RONA, we want to help our affiliate dealers succeed, and actively contribute to help their business grow.
We know that you appreciate continuous support to drive traffic to your store, gain market shares, and run your store with the utmost efficiency. That’s why our operations, sales and management experts are always at your disposal.
SALES AND DEALER SERVICES TEAM
Our Sales and Dealer Services team has the knowledge, expertise and experience to provide you with outstanding support in all aspects of your business.
MERCHANDISING TEAM
We provide merchandising solutions and options to maximize regular, promotional and seasonal sales.
MARKETING TEAM
Our various marketing teams provide dealers our with a wide range of services. Our dealer-dedicated specialists make sure every one of your marketing projects is produced according to best practices.
TRAINING
We offer multiple training platforms so our dealers all across the country can get advice on operations and employee onboarding, as well as a full complement of information on products and management.
ONLINE
The Learning Zone is a powerful, easy-to-use online tool that contains every RONA network training module and learning tool.
IN PERSON
Online training is just part of the picture. We also offer on-site training in regional stores and training centres. These sessions can be customized to meet all of your needs.
SUSTAINABLE DEVELOPMENT
We help our dealers adopt eco-responsible practices and comply with environmental legislation.
Video title
These videos may show visuals from the AIR MILES® and RONAdvantages program;
please note that we no longer offer the program in our stores since January 31, 2021.
Video title
These videos may show visuals from the AIR MILES® and RONAdvantages program;
please note that we no longer offer the program in our stores since January 31, 2021.